Having a Mobile Responsive eCommerce Store Makes a Bigger Difference Than You Think!
Q4 numbers for 2015 are in. According to Internet Retailer, one out of every three sales is now made on a mobile device. The numbers are even higher in other parts of the world, including the UK, where sales made on mobile just reached the tipping point at 51% of all eCommerce transactions.
The news is not surprising, given the steady upward trend of mobile shopping behaviors over the past few years. The factors that have kept people from shopping online in the past, including security concerns, the smaller screen size of mobile devices, and the limited presence of businesses online are now becoming obsolete.
Social Media Platforms Make eCommerce Advertising Easier Than Ever
Increasingly, social media platforms are dipping their toes into eCommerce, allowing businesses to advertise and even sell on their platforms. Facebook now allows you to sell products directly from a business page, in addition to offering an even greater variety of advertising options including dynamic product ads and retargeting ads. Even Snapchat is getting in the game with a recent announcement that they plan to expand their platform to create more selling opportunities for retailers.
Recent research indicates that people are spending more time than ever browsing on their mobile phones, and checking social media, than ever before. In fact, recent numbers indicate folks are checking their social media applications on their mobile phones an average of 17 times each day! Each check-in provides a unique opportunity for your business to make impressions with ads, content, promotions, and announcements. If you don't have a mobile responsive eCommerce store, then your business is missing out on these opportunities.
How Do I Reach Customers on Mobile Devices?
If you haven’t been following the buzz around “mobile responsive” or “mobile-friendly” web site design, then it’s time to start before your business gets left behind. “Mobile responsive” or “mobile-friendly” websites are coded to appear differently on different screen sizes. Have you ever tried to access a site on your phone and the homepage appeared with tiny lettering, what looked like a shrunken version of the homepage filling the whole screen? Chances are you didn’t want to try to figure out how to read the information on that site and you closed it. If your online store is not responsive, then that is exactly what your customers are doing, too.
Mobile responsive eCommerce store designs have been coded to provide a totally different look and feel and way of navigating the site that is much better suited to a small screen. For example, a responsive website might show up with less text and a larger navigational menu on a mobile phone than the way it appears on a desktop. This helps the users on their phones by making the site simpler and easier to navigate.
What’s more, following “MobileGeddon 2015” which many in the industry humorously named Google’s summer 2015 algorithm change, sites who are not “mobile responsive” or “mobile-friendly” will automatically decrease in Google search rankings in favor of mobile-friendly sites. So, not only are businesses who do not have a mobile responsive site not reaping the great benefits of the boom in mobile commerce, they are actually being penalized by Google’s search algorithms.
Making the Switch to a Mobile Responsive eCommerce Store Design
One third of all sales in the U.S. happened on a mobile phone. If you don't have a mobile responsive eCommerce store design, those sales likely were captured by your competitors who have already made the switch. If you haven’t made the switch to a mobile responsive site yet and aren’t sure what to do next, be sure to check out our comprehensive eGuide!
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